Vallen

Founded in 1994 by Veronica and Stephen Allen, Vallen Australia has fast tracked its place in the fashion arena. The two combined offer an innate sense of style, extensive background industry experience and a modern “business savvy” approach to operations, creative aspects and market strategies.

Veronica maintains the key to their brands success and surviving this industry is using their experience, knowledge and liberated mindset to the ever-changing face of fashion that forecasts itself season after season.  A unified attitude of employing cool fabric choice and perfect fit with a balance of on-trend and “must-have” wardrobe essentials. Vallen undoubtedly has it’s own handwriting and offers party-perfect frocks, key shapes and separates with unique detailing and accents season-in, season-out. Luxe, yet wearable, Sexy, yet feminine. Vallen continues to please and deliver.

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